Jun 11, 2022
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With the development of the Internet, the e-commerce industry executive list is booming, and now, the interest e-commerce defined by Douyin has gradually executive list emerged. So, what is the difference between interest e-commerce and other types of e-commerce, and how should its FACT model be understood? The author focuses on analyzing how the Douyin e-commerce FACT model helps growth, let's take a look. 1. What is interest e-commerce First of all, What is the difference between "interest e-commerce" defined executive list by Douyin and traditional e-commerce? We can re-explain interest e-commerce from the perspective of people and goods yard. We have been saying that the core point of interest e-commerce is that the "trading market" has been reconstructed - from the original form of people looking for goods to goods executive list looking for people, matching interests through content and stimulating consumption, This is our Reshaping the field. In addition to the executive list reshaping of the field, there are actually two points: goods and people. In terms of goods, we have executive list changed the original form of traditional e-commerce goods display. The focus of traditional e-commerce exhibitions is on the details page. Now we display goods in a more three-dimensional and focused manner through short video/live broadcast. This can It is said that we have contentized the products, which can stimulate consumption to a greater extent while gaining consumer trust.