Promotion and advertising is the email list cornerstone of the marketing plan and marketing department, requiring a strategic plan to work out the best way to leverage marketing efforts to successfully promote a product. The Promotion Mix The promotion mix consists of advertising, personally email list selling, sales promotion, public relations and direct marketing, utilising email list the main elements of the original marketing mix.
It depends on the product, email list industry and market as to which of the promotions mix to use, however usually a combination of two or more is the most effective email list way of communicating and sparking the interest of the target market. Common trends have blurred the lines between which promotion method works well, and email list consumers today require very tailored messaging for them to actually pay attention to the marketing activity itself. "Same old" advertising is starting to get lost in the clutter,
to be replaced by innovative and viral campaigns that engage email list consumers. The IMC Approach Integrated Marketing Communications (IMC) is the approach where all marketing efforts utilised by the organisation from the promotion mix email list communicate a clear, consistent and compelling message about the product or organisation themselves. Shifts in communication and message should be done slowly overtime, rather than confusing the customers by promoting inconsistent messages.