But it was within the plans, another 25% commented that they had started preparing, but were not yet ready. complete and 3% confessed Buy Email List that this would not affect them as a brand. As we can see from these answers, more than 50% of the brands have already begun to prepare for this new stage and despite the fact that Google has postponed the Buy Email List deadline for 2023, we cannot wait until the last minute to take action Buy Email List on the matter. . How does cookieless affect companies?

The importance of Digital Marketing for companies is clearly known to all and for strategies to work, as we know them today, cookies are Buy Email List essential. However, we have to understand that not all cookies will disappear, those created by the visited domain will be kept. Specifically, cookieless can affect a website in the following way: Much of the data from paid Buy Email List advertising on Google, for example, will not be measurable. We will not be able to know the number of times a user sees the ads and your base will be only through Buy Email List conversions and income.

Some resources of segmented advertising will be complicated since you will no longer receive the file with the information of the users. You will Buy Email List have to find other ways to measure the first stages of the funnel in your web domain, since you will not have the information of the stages that the user goes through. Digital Marketing will have Buy Email List higher costs, since we will no longer have the complete information for decision making. Despite the fact that third-party cookies were very important for the good performance and support of a Buy Email List complete Digital Marketing strategy, we still have alternatives as we will see later.