If you're in the professional services industry, you already know that competition is fierce today. What many executives do n's realize , however, is just how critical a B2B website is to helping professional services firms stand out from the rest of the Latest Mailing Database pack. So how important is it? The Hinge Research Institute found that 82% of professional services buyers visit a company's website to evaluate it as a potential supplier. This makes your website the most common source of information for buyers considering your services, far surpassing traditional referrals. Notably, other sources such as online search and social media can also drive buyers to your website. But a company's website is not only important because of the information it provides.
It also establishes credibility, and this dimension is more essential than many organizations realize. Our most recent research suggests that 9 out of 10 buyers will rule out a business before even speaking with them. If your website doesn't clearly communicate how you can meet a buyer's challenges, chances are you'll be shut out. Why is that? Because individuals have become so accustomed to Latest Mailing Database highly sophisticated and attractive consumer websites that they expect the same from business websites. The continued growth of digital consumption has propelled B2B websites to be more important than ever. But how do you create a successful site that builds credibility, educates your audience, and advances your overall online presence.
Let's look at seven best practices that will help you do just that.1) Present the educational content. When prospects visit your site, they are usually looking for information related to Latest Mailing Database their problems and evidence that your expertise has solved these types of problems. By creating valuable educational content, you can process both information and past performance in one fell swoop. Keep all your content in an organized "library" or "resources" section, accessible directly from your homepage. This should be a top-level subpage, placed prominently in your site's navigation. On the library page itself, users should be able to organize your content by topic or format type. You should never include promotional materials like sell sheets, sales presentations, brochures, or company news in this section.