February is Black History Month in the United States, and this time last year I decided, like writers in many organizations, to take a moment to recognize the contributions Whatsapp Mobile Number List and thought leaders of the black community in our industry who might not be in the spotlight. regularly.Unfortunately, this mission was much more difficult than expected.In 2020,
only 2% of marketers identified as black (compared to 88% who identified as white).Then, in 2021, a report by ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) found that number had risen to around 6.6% (with almost 70% identifying Whatsapp Mobile Number List as Whites), but we still have huge room for improvement to highlight these voices and learn from them as an industry.The audiences we speak to as marketers are only becoming more diverse,
and listening to and learning from individuals from diverse backgrounds is one of the best ways to equip ourselves to reach them.At IMPACT, we've learned from several brilliant black thought leaders in business, sales, and marketing at our events, on YouTube, Whatsapp Mobile Number List and in dozens of books, but we've only scratched the surface.With that in mind, I reached out to our community to help start the conversation and bring more light to black thought leaders in our community.